Axelent in the world

Globalisation means that the company spans across cultures and national borders. These borders become less important the further the company’s values travel. In Axelent’s subsidiary in Adelaide Australia, the Swedish influence is clear to see.

“Despite the distance and time difference between us and Hillerstorp, the support we get from head office and Team Black (customer service) is excellent,” says Drew Hoxey, National Sales Director for Australia and New Zealand.

Drew and some of his colleagues have visited Axelent in Småland and one of their employees, Simon Dean, will be joining the Axelent Academy in a few weeks. 

“These visits are important for our key team members because it enables them to see operations at a global level and to bring back new knowledge and ideas to make our business stronger. Everybody here in Australia is proud of Axelent’s birthplace and we use it as a sales pitch. Made in Sweden is highly respected here.”

“We’re very strong in automated storage, packaging solutions, airports and robotics. We also prioritise good relationships with our customers and branch organisations, which boosts our sales even further.” 

The biggest challenge for Axelent Australia is distance and the high freight cost from Hillerstorp. The latter will be made easier at the end of the year when a new office and storage facility opens offering larger possibilities of storing products on site.

“Having a larger storage facility that meets our present and future needs will increase productivity and efficiency,” concludes Drew Hoxey.